It is becoming more and more difficult to generate leads for businesses all around the world.
The old methods of advertising are over priced and don't work like they used to.
Let's take radio ads for example.
Along with being extremely expensive they are also not very well targeted.
Anybody could be listening to the radio the moment your ad plays.
That includes 10 year old Tim.
How likely is it that Tim will become a customer after hearing that ad?
Not likely at all.
The point is, with radio ads and tradional marketing, you're running in the dark.
Sure, you might make it to the other side of the room.
But you'll probably just trip and fall instead.
Now picture this:
Somebody has a problem e.g. their roof is damaged
That person then uses Google to search for a roofer in their local area
Chances are they click on the first 1-5 websites they see and call that roofer to repair their roof.
Now, you might not be a roofer.
But what if that person had a problem which your business solves, and they found you first out of the hundreds of businesses similar to yours.
Would that give your business an edge?
Ofcourse it would.
Our main focus as an agency is SEO (Search Engine Optimisation).
We ensure that when your customers are looking for you (and trust me they are) they find you.
See unlike any other form of marketing or advertising, Google is extremely powerful.
Because the person is literally telling you what their problem is.
All you need to do is make sure they find your website before anyone else's.
Think about the number people who are searching for your business each and every month.
Think about how much money you're missing out on by not being the first business they find who can fulfil their needs.
The total number of customers that are in need of your product/services every month could easily double your business. But only if they find your website before they find your competitors.
By increasing your search engine rankings you can make sure that your website is positioned properly to attract new customers into your business.
Businesses that are positioned on the top 3 results in the search engines reap all the rewards and traffic that the search engines have to offer.
Think about what it would be like to have your business website show up any time a potential prospect is looking for a business in your industry.
You can see how this expansion in your online presence could have a major impact on your business revenue and growth.
Unlike other forms of marketing and advertising, search engine traffic helps you obtain customers who are already looking for your product or services.
This means that the potential customer is already aware of their needs and therefore are a lot more likely to buy.
Working with an SEO firm can help you get your businesses website on page one and start to get your fair share of traffic from major search engines.
Even though organic traffic can take a little bit longer to kick in compared to other forms of paid traffic, no paid traffic source can provide you with these customers who are ready to buy for anywhere near the cost of organic traffic.
Understanding how powerful the search engines are will help you dominate your competition and claim your share of the most sought after digital real estate online.
If you're looking for marketing with extraordinary potential for ROI, Search Engine Optimisation will be your best bet.
Businesses that get the best returns from optimising their websites are ones with high customer life time values.
If your business is a hot dog stand then search engine optimisation will not generate a significant ROI for you. A hot dog at $10 sold to 500 customers is $5000. So you see, the ROI will still be sufficient. But it won't won't be outstanding.
Let's take for example a business that makes $500 per sale. This business only needs an additional 40 customers per month to make an extra $20,000 per month in revenue.
Do you see how your customer lifetime value plays a big role in the ROI you will receive from optimising your website?
Knowing your numbers and understanding the minimum number of customers you would have to acquire will help you decide on your budget to invest into organic traffic.
Most businesses will spend money on advertising without clearly knowing what their numbers are. This means that they have no way of knowing whether or not they will make a profit or loss before they begin their marketing campaigns.
By knowing your numbers, you can ensure that your investment in marketing will be profitable.
If you'd like to stop leaving a big chunk of your revenue on the table, feel free to get in touch and we can determine whether or not working together will be a good fit for the both of us.