Obtaining web traffic from search engines is only possible if you have page 1 rankings in London.
Tip Top SEO is an agency built to drive traffic to businesses and help them rank their websites on Google and other major search engines.
If you’re looking to improve web traffic for your business, you’ve found the right agency to help you over take your competitors, and obtain the customers who are already searching for you every day.
There are many ways to improve web traffic to your website.
The easiest option is to hire a company to do it all for you. Otherwise there are a number of steps that you can take to begin driving targeted traffic to your website.
There are two core elements to secure a website ranking in London.
The first is optimising your website.
This process is better known as “on-page” SEO.
On-page optimisation is made up of a number of factors.
One crucial element to optimising your website is your site speed.
If your website is slow, this will deter visitors before they’ve even landed on your site.
Another key component to good on-page optimisation is good content.
Much like this content that you’re reading right now, your content should provide real value to your readers and ensure that they walk away with knowledge that they can implement straight away.
Our aim with this content is to help you improve web traffic to your business with a website ranking for your London based business. By providing you with this value, you’re more likely to stay on our site for longer, which is another metric that Google values.
The amount of time that somebody spends on your site tells Google and other search engines that your content is relevant. When your content is deemed as relevant you are more likely to obtain more search engine rankings.
Generating targeted traffic to your website is one of the most effective ways to grow your business.
Search engine rankings are extremely powerful because you’re tapping into an audience which is already looking for your products or services.
If you’d like to know more about on-page SEO, we have a step by step guide on our blog which goes into more detail.
The second pillar to increasing your search engine rankings in London is Off-page SEO.
This is where things get a little bit more advanced and there are many different ways that this process can be executed.
Google and other search engines value links.
Meaning that the more links you have (which are relevant and come from quality sites) the better you will generally do.
There are many ways to build links to your site.
One of the best routes to take is to create quality content which people will find as a valuable resource and therefor link to organically.
This strategy is one of the most organic ways to go about acquiring links for your site.
However there are some disadvantages to this strategy. One of them being lack of control. You can’t really ever predict or estimate how many links you’ll earn from a top notch quality piece of content.
That being said creating quality content should be a part of your overall marketing strategy to begin with. Putting out content on a weekly basis will gradually increase the “weight” of your site in Google’s eyes, after all if you’re going through all the effort to put out all this content, you set yourself apart from your competitors.
As you put out more and more content you can expect to grow a following. Having a following means that more people will see your content and therefore increases the chances of your content being shared and obtaining those all important links that we all want.
Fortunately there are some more proactive methods to obtain links.
I well known method is to acquire links by guest posting on other people’s sites.
Just like you, other businesses are looking for content to put onto their websites to grow a following. Reaching out to sites who are actively looking for content from guests gives you the opportunity to provide value to that person or businesses audience. They’ll happily let you link back to your site as a way of saying thank you.
There are many different ways to go about acquiring guest post links but we’ll briefly cover the best practices to get your outreach campaigns moving.
The first step is to determine what industries you want to go after.
If you’re a dentist, you might want to go after blogs which are related to your industry. But you don’t have to limit to targeting only those in your industry. You can also think outside the box and go after industries like beauty. If someone is reading about how to enhance their appearance, they’re also likely to want a perfect smile. You can add value to a beauty bloggers audience by giving them the “7 Simple Steps To Keeping A White & Bright Smile All Year Round”. That’s just an example but you get the idea.
An important side note:
Don’t just think about the links.
You also want to think about how much traffic the site is getting and how likely it is for a portion of that traffic to flow to your site once you post a valuable piece of content.
The question you should ask yourself is, would I post on this site even if I wasn’t getting a link?
Once you know who you want to target, you’ll need to build a list.
This is simple enough and free to do, it just requires a lot of time and elbow grease to build a big list.
You can easily search for guest post opportunities by making a simple Google search.
For example if you’re a lawyer and want to target sites based around law you can simple search:
“Write for us” law
This will give you a search engine results page filled with guest post opportunities.
You can then reach out to these sites and once they’re happy to move forward you can send them a valuable piece of content for them to share with their audience.
SEO is a rabbit hole that goes VERY deep and there are many ways to increase your website ranking in London. We’re confident that if you start implementing everything that we’ve covered in this article, you can start improving web traffic to your site.
In order to stand out from your competition and out rank them, you need to be able to do what they aren’t willing to do. And you have to do it consistently.
Every businesses is different, and we understand that you might not have the time to implement what you’ve learnt here today. If this all seems like a lot of work, fill out our application form below for a FREE custom made video analysis showing you exactly what you need to do to outrank your competitors.
With that being said we hope you got a lot of value from this article and hope you implement the strategies we discussed.